Showing posts with label Marketing & Sales. Show all posts
Showing posts with label Marketing & Sales. Show all posts
Friday, March 31, 2017

Download Download The Tipping Point

The Tipping Point

Author: Malcolm Gladwell
Publisher: Back Bay Books
ISBN: 0316346624
Language: English
Formats: Kindle,Hardcover, Kindle eBook,Paperback,Audible, Unabridged,Audio CD, CD, Unabridged,Unknown Binding,
Category: Books,Business & Money,Marketing & Sales, FREE Shipping,




The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas. Download The Tipping Point

  • The Tipping Point

    The Tipping Point
    This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.


  • Tipping Point for Planet Earth

    Tipping Point for Planet Earth
    In Tipping Point for Planet Earth, world-renowned scientists Anthony Barnosky and Elizabeth Hadly explain the growing threats to humanity as the planet edges toward resource wars for remaining space, food, oil, and water.


  • Blink

    Blink
    In his landmark bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within.


  • Body Inc

    Body, Inc.
    Molé has already missed one chance to kill Ingrid and Whispr and now he has followed them to South Africa. This time, he is not only going to succeed, he is going to make them suffer. From the Trade Paperback edition.


  • Outliers

    Outliers
    Gladwell argues that the true story of success is very different, and that if we want to understand how some people thrive, we should spend more time looking around them-at such things as their family, their birthplace, or even their birth ...


  • The Limits of Family Influence

    The Limits of Family Influence
    Challenging firmly established assumptions about the influence of child rearing on the development of children's personalities and intelligence, this book contends that there has been too heavy an emphasis on the family as the bearer of ...


  • Natural Resources and Social Conflict

    Natural Resources and Social Conflict
    Introduction: Towards Critical Environmental Security-- M.Schnurr & L.Swatuk What Are We Really Looking For?


  • The Story Grid

    The Story Grid
    WHAT IS THE STORY GRID? The Story Grid is a tool developed by editor Shawn Coyne to analyze stories and provide helpful editorial comments.


  • IT Management

    IT Management
    To download the full article, to go to http://explore.hbr.org Studies show that communication around an organization often passes through a small ... 17 'The Tipping Point,' Malcolm Gladwell, 2001 Download free ebooks at bookboon.com 3.


  • Creating a Tipping Point Strategic Human Resources in Higher Education

    Creating a Tipping Point: Strategic Human Resources in Higher Education
    The tipping point: How little things can make a big difference. Boston: Little, Brown. Glenn, D. (2011, April 29). ... Retrieved April 3, 2011, from www. http://ift.tt/2nm8TDF. Greenhouse, S. (2011 ...


  • The Impact of Tablet PCs and Pen based Technology on Education 2007

    The Impact of Tablet PCs and Pen-based Technology on Education 2007
    Beyond the Tipping Point Lenard J. Cohen, Jane Prey, Robert H. Reed, Jasna Dragović-Soso, Dave A. Berque ... Additional Resources Interested readers can learn more about and download the interactive software used for this project at the ...


  • Tipping Point

    Tipping Point
    "What'cha got?" he asked. "Personnel roster... BATFE, looks like." "That's old news. We know all their names already and most of them are in custody anyway." "This isn't just for the Boise office. It's a download of the whole roster: names, home ...


  • Tipping Point

    Tipping Point
    Could there be a common point of failure?” “If it was only on our end, the other ... It's the download that doesn't break into clear data, when we get it.” Just peachy. Approaching the ... other, or pass targeting data. Other than TIPPING POINT 305.


  • The Seven Principles of WOM and Buzz Marketing

    The Seven Principles of WOM and Buzz Marketing
    Crossing the Tipping Point Panos Mourdoukoutas, George J. Siomkos ... music on the go from a slick device, half the size of a pack of cigarettes weighing 6.4 ounces, which can download scores of songs from Apple's i-tune music store.


  • Ten Ways to Change the World in Your Twenties

    Ten Ways to Change the World in Your Twenties
    To learn more about bringing sustainability to the workplace, visit the Seventh Generation website and download the company's Corporate ... Many of those he approached agreed to help, and the Tipping Point Community launched in 2005.


  • Mission Based Management

    Mission-Based Management
    We reached the tipping point in this area in about 2004 as servers got bigger, bandwidth got higher, and wireless ... do not think tech first, or automatically jump online to try a new app, or download the newest version of every operating system.


  • Nothing Down For The 2000 s volume 4

    Nothing Down For The 2000's volume 4
    Permission market Seth Godin www.permission.com The Tipping Point Malcom Gladwell http://ift.tt/1AePXG4 ... Seth Godin www.ideavirus.com Anatomy of a Buzz Emanuel Rosen 19 You can go online and download your own copy of  ...


  • Wireless Communications

    Wireless Communications
    While there are relatively few uses for short-range devices at present, there is a strong potential for the 'tipping point' to make short-range applications widespread. ... which a keen runner could download to a computer for analysis of the run.


  • Healthy Tipping Point

    Healthy Tipping Point
    The instructor may offer you a block or strap; these tools are used to assist and support the body during challenging poses. As mentioned, you don't need to go to a studio to practice yoga. You can buy yoga DVDs or download yoga podcasts  ...


  • Game Design

    Game Design
    The nice thing about the download space is, at this point, distribution has become a commodity, so it's the IP that has the ... “Part of why I was interested in getting into this space was that 2003 was the tipping point for this industry it was the ...


Download Download The Tipping Point

The Tipping Point

Author: Malcolm Gladwell
Publisher: Back Bay Books
ISBN: 0316346624
Language: English
Formats: Kindle,Hardcover, Kindle eBook,Paperback,Audible, Unabridged,Audio CD, CD, Unabridged,Unknown Binding,
Category: Books,Business & Money,Marketing & Sales, FREE Shipping,




The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas. Download The Tipping Point

  • The Tipping Point

    The Tipping Point
    This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.


  • Tipping Point for Planet Earth

    Tipping Point for Planet Earth
    In Tipping Point for Planet Earth, world-renowned scientists Anthony Barnosky and Elizabeth Hadly explain the growing threats to humanity as the planet edges toward resource wars for remaining space, food, oil, and water.


  • Blink

    Blink
    In his landmark bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within.


  • Body Inc

    Body, Inc.
    Molé has already missed one chance to kill Ingrid and Whispr and now he has followed them to South Africa. This time, he is not only going to succeed, he is going to make them suffer. From the Trade Paperback edition.


  • Outliers

    Outliers
    Gladwell argues that the true story of success is very different, and that if we want to understand how some people thrive, we should spend more time looking around them-at such things as their family, their birthplace, or even their birth ...


  • The Limits of Family Influence

    The Limits of Family Influence
    Challenging firmly established assumptions about the influence of child rearing on the development of children's personalities and intelligence, this book contends that there has been too heavy an emphasis on the family as the bearer of ...


  • Natural Resources and Social Conflict

    Natural Resources and Social Conflict
    Introduction: Towards Critical Environmental Security-- M.Schnurr & L.Swatuk What Are We Really Looking For?


  • The Story Grid

    The Story Grid
    WHAT IS THE STORY GRID? The Story Grid is a tool developed by editor Shawn Coyne to analyze stories and provide helpful editorial comments.


  • IT Management

    IT Management
    To download the full article, to go to http://explore.hbr.org Studies show that communication around an organization often passes through a small ... 17 'The Tipping Point,' Malcolm Gladwell, 2001 Download free ebooks at bookboon.com 3.


  • Creating a Tipping Point Strategic Human Resources in Higher Education

    Creating a Tipping Point: Strategic Human Resources in Higher Education
    The tipping point: How little things can make a big difference. Boston: Little, Brown. Glenn, D. (2011, April 29). ... Retrieved April 3, 2011, from www. http://ift.tt/2nm8TDF. Greenhouse, S. (2011 ...


  • The Impact of Tablet PCs and Pen based Technology on Education 2007

    The Impact of Tablet PCs and Pen-based Technology on Education 2007
    Beyond the Tipping Point Lenard J. Cohen, Jane Prey, Robert H. Reed, Jasna Dragović-Soso, Dave A. Berque ... Additional Resources Interested readers can learn more about and download the interactive software used for this project at the ...


  • Tipping Point

    Tipping Point
    "What'cha got?" he asked. "Personnel roster... BATFE, looks like." "That's old news. We know all their names already and most of them are in custody anyway." "This isn't just for the Boise office. It's a download of the whole roster: names, home ...


  • Tipping Point

    Tipping Point
    Could there be a common point of failure?” “If it was only on our end, the other ... It's the download that doesn't break into clear data, when we get it.” Just peachy. Approaching the ... other, or pass targeting data. Other than TIPPING POINT 305.


  • The Seven Principles of WOM and Buzz Marketing

    The Seven Principles of WOM and Buzz Marketing
    Crossing the Tipping Point Panos Mourdoukoutas, George J. Siomkos ... music on the go from a slick device, half the size of a pack of cigarettes weighing 6.4 ounces, which can download scores of songs from Apple's i-tune music store.


  • Ten Ways to Change the World in Your Twenties

    Ten Ways to Change the World in Your Twenties
    To learn more about bringing sustainability to the workplace, visit the Seventh Generation website and download the company's Corporate ... Many of those he approached agreed to help, and the Tipping Point Community launched in 2005.


  • Mission Based Management

    Mission-Based Management
    We reached the tipping point in this area in about 2004 as servers got bigger, bandwidth got higher, and wireless ... do not think tech first, or automatically jump online to try a new app, or download the newest version of every operating system.


  • Nothing Down For The 2000 s volume 4

    Nothing Down For The 2000's volume 4
    Permission market Seth Godin www.permission.com The Tipping Point Malcom Gladwell http://ift.tt/1AePXG4 ... Seth Godin www.ideavirus.com Anatomy of a Buzz Emanuel Rosen 19 You can go online and download your own copy of  ...


  • Wireless Communications

    Wireless Communications
    While there are relatively few uses for short-range devices at present, there is a strong potential for the 'tipping point' to make short-range applications widespread. ... which a keen runner could download to a computer for analysis of the run.


  • Healthy Tipping Point

    Healthy Tipping Point
    The instructor may offer you a block or strap; these tools are used to assist and support the body during challenging poses. As mentioned, you don't need to go to a studio to practice yoga. You can buy yoga DVDs or download yoga podcasts  ...


  • Game Design

    Game Design
    The nice thing about the download space is, at this point, distribution has become a commodity, so it's the IP that has the ... “Part of why I was interested in getting into this space was that 2003 was the tipping point for this industry it was the ...


Friday, January 13, 2017

Download Pitch Anything

Pitch Anything

Author: Oren Klaff
Publisher: McGraw-Hill Education
  • Audible.com Release Date: April 16, 2014
  • Whispersync for Voice: Ready
  • Language: English
  • ASIN: B00B4FAMR6
  • Amazon Best Sellers Rank:
    • #4 in Books > Business & Money > Skills > Running Meetings & Presentations
      ISBN: B00B4FAMR6
      Language: English
      Formats: Kindle,Hardcover,Audible, Unabridged,Audio CD, Audiobook, CD, Unabridged,
      Category: Books,Business & Money,Marketing & Sales,Sales & Selling, <i class="a-icon a-accordion-radio a-icon-radio-inactive"></i><h5><div class="a-row"><div class="a-column a-span8">Buy with 1-Click</div><div class="a-column a-span4 a-text-right a-span-last"><span class="a-size-base a-color-secondary a-text-normal">$9.95</span></div></div></h5>,




      When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a-kind method to raise more than $400 million - and now, for the first time, he describes his formula to help you deliver a winning pitch in any business situation.

      Whether you're selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas.

      According to Klaff, creating and presenting a great pitch isn't an art - it's a simple science. Applying the latest findings in the field of neuroeconomics, while sharing eye-opening stories of his method in action, Klaff describes how the brain makes decisions and responds to pitches. With this information, you'll remain in complete control of every stage of the pitch process.

      Pitch Anything introduces the exclusive STRONG method of pitching, which can be put to use immediately:

      Setting the FrameTelling the StoryRevealing the IntrigueOffering the PrizeNailing the HookpointGetting a Decision

      One truly great pitch can improve your career, make you a lot of money - and even change your life. Success is dependent on the method you use, not how hard you try. "Better method, more money," Klaff says. "Much better method, much more money." Klaff is the best in the business because his method is much better than anyone else's. And now it's yours.

      Apply the tactics and strategies outlined in Pitch Anything to engage and persuade your audience - and you'll have more funding and support than you ever thought possible.

When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a-kind method to raise more than $400 million - and now, for the first time, he describes his formula to help you deliver a winning pitch in any business situation.

Whether you're selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas.

According to Klaff, creating and presenting a great pitch isn't an art - it's a simple science. Applying the latest findings in the field of neuroeconomics, while sharing eye-opening stories of his method in action, Klaff describes how the brain makes decisions and responds to pitches. With this information, you'll remain in complete control of every stage of the pitch process.

Pitch Anything introduces the exclusive STRONG method of pitching, which can be put to use immediately:

  • Setting the Frame
  • Telling the Story
  • Revealing the Intrigue
  • Offering the Prize
  • Nailing the Hookpoint
  • Getting a Decision

One truly great pitch can improve your career, make you a lot of money - and even change your life. Success is dependent on the method you use, not how hard you try. "Better method, more money," Klaff says. "Much better method, much more money." Klaff is the best in the business because his method is much better than anyone else's. And now it's yours.

Apply the tactics and strategies outlined in Pitch Anything to engage and persuade your audience - and you'll have more funding and support than you ever thought possible.

Download Pitch Anything

I took these notes while reading Pitch Anything. It's a great book and there's more to it than I share here. A recommended buy.

Basics:
-Good pitching depends on method. It can be learned.
-Pitches are sent from the modern - and smart - part of the brain, the neocortex. But they are received by the old "croc brain."
-This is not numbered based selling or being pushy. Both sides should leave happy and not feel like they were used or tricked.
-Keep it fun. Once the power shifts take control and direct conversations where you want. Give and take power. Let the game be fun for both sides. It should be mutually exciting not dominating.
-Selling makes you supplicate, make rational appeals to the neocortex and ask invasive questions.
-When explaining your track record of success people remember the average of your achievements not the sum. A few good strong stories are better than many weaker ones.
-Hot cognitions are unavoidable - you can control the expression of emotions but not having them.
-Don't create like or analysis, create want.

You must set the frame. Create novelty and intrigue. The STRONG method:
Setting the frame
Telling the story
Revealing the intrigue
Offering the prize
Nailing the hookpoint
Getting a decision

Framing:
-Your point of view is your frame (perspective). The stronger frame absorbs the weaker frame, when frames collide the winner has frame control and his/her ideas are accepted.
-When you are responding ineffectively to things that the other person is saying and doing, that person owns the frame, and you are being frame-controlled.
-If you have to explain your authority, pwer, position, leverage and advantage, you do not have frame control.
Pitching is highly valued today. It is an ‘art form’ requiring knowledge of human nature, how the brain receives information, communication skills, courage and a lot of practice.

Pitching is essential to leadership in all aspects of life – motivating others to act, gaining traction for an idea, raising capital, landing the job or promotion you seek, raising children, and reaching consensus on key issues with your spouse.

Pitching for me is integral to my work which is creating new companies in health care. Primary tasks include developing a core value proposition, creating a team – executive team, board of directors, advisors – and raising capital. I know the value of effective pitching firsthand and have had many great teachers – Charan, Gallo, Duarte, Weissman – who have helped me shape my pitching style. I can now add Oren Klaff and his “Pitch Anything” to the list. Klaff who is the Director of Capital Markets at Intersection Capital has written a gem of a book on pitching.

“Pitch Anything” from my point of view is a must-have for novices and those seeking to improve their “pitching method.” Its’ subtitle, “An Innovative Method for Presenting, Persuading, and Winning the Deal,” describes perfectly what you will gain from this book.

I have learned in my work with start-ups that many entrepreneurs and inventors build their pitch around what they want their audience to know, rather than what the audience needs to make a decision. There is a big disconnect between the way the pitch is given and the way it is received by the “target”. Entrepreneurs and inventors have incredible knowledge about their subject and make the most important points clearly, but despite being well organized and passionate, their pitch is not convincing and they lose an opportunity.

  • Pitch Anything An Innovative Method for Presenting Persuading and Winning the Deal

    Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal
    Pitch Anything makes sure you get the nod (or wink) you deserve.” RALPH CRAM, Investor “Pitch Anything offers a new method that will differentiate you from the rest of the pack.” JASON JONES, Senior Vice President, Jones Lang ...


  • The Art of the Pitch

    The Art of the Pitch
    An advertising expert shows agencies everywhere how to develop the perfect pitch to win new business and sell their ideas to clients the first time.


  • POP

    POP!
    Popular author, consultant, and workshop leader Sam Horn identifies what makes an idea, message, or product break out, and presents a simple and proven process?POP! (Purposeful, Original, Pithy)?to create one-of-a-kind ideas, products, and ...


  • Perfect Pitch

    Perfect Pitch
    The book ends with an inside look at London's successful dark horse bid for the 2012 Olympics a perfect pitch.


  • Perfecting Your Pitch

    Perfecting Your Pitch
    Applicable across a broad range of situations, Perfecting Your Pitch empowers us to get the results we want.


  • Change or Die

    Change or Die
    This is the question Alan Deutschman poses in Change or Die, which began as a sensational cover story by the same title for Fast Company. Deutschman concludes that although we all have the ability to change our behavior, we rarely ever do.


  • Sell Or Be Sold

    Sell Or Be Sold
    Shows that knowing the principles of selling is a prerequisite for success of any kind, and explains how to put those principles to use. This title includes tools and techniques for mastering persuasion and closing the sale.


  • The 12 Week Year

    The 12 Week Year
    Get this book and turn the idea of a year on its head, and speed your journey to success. Leverage the power of The 12 Week Year to drive improved results in any area of your life.


  • How to Create the Next Facebook

    How to Create the Next Facebook
    Who this book is for How to Create the Next Facebook is specifically designed for the more than 400 million estimated entrepreneurs worldwide who are currently in the process of developing their own company.


  • Pitch Perfect

    Pitch Perfect
    Such pitch-perfect moments are crucial in our personal and professional journeys. In Pitch Perfect, the renowned media coach Bill McGowan shows you how to craft just the right message.


  • Is There Anything Good About Men

    Is There Anything Good About Men?
    Have men now become unnecessary? Are they good for anything at all? In Is There Anything Good About Men?, Roy Baumeister offers provocative answers to these and many other questions about the current state of manhood in America.


  • The Absolutely True Diary of a Part Time Indian

    The Absolutely True Diary of a Part-Time Indian
    With a forward by Markus Zusak, interviews with Sherman Alexie and Ellen Forney, and four-color interior art throughout, this edition is perfect for fans and collectors alike.


  • Science of Hitting

    Science of Hitting
    Features the legendary hitter's guidance in all the basics and finer points of hitting and includes his analysis of the great hitters of the seventies and the eighties, including Rose, Brett, Carew, and Murray


  • Influence

    Influence
    Influence, the classic book on persuasion, explains the psychology of why people say "yes" and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion.


  • The Extraordinary Adventures of Alfred Kropp

    The Extraordinary Adventures of Alfred Kropp
    Alfred Kropp was just trying to survive high school when his guardian uncle gets him roped into a suspicious get-rich-quick scheme that changes his life forever: stealing Excalibur - the legendary sword of King Arthur.


  • Life of Pi

    Life of Pi
    This is a novel of such rare and wondrous storytelling that it may, as one character claims, make you believe in God. Can a reader ask for anything more? This is a book that has been read, treasured, and shared by millions of readers.


  • To Kill a Mockingbird Book 1

    To Kill a Mockingbird, Book 1
    One of the best-loved stories of all time, To Kill a Mockingbird has been translated into more than forty languages, sold more than thirty million copies worldwide, served as the basis for an enormously popular motion picture, and was voted ...


  • Organizing Do It Yourself For Dummies

    Organizing Do-It-Yourself For Dummies
    After you sort through your CD collection, donate anything that you won't listen to again and pitch anything that's broken or badly scratched (as I describe at the beginning of this ... If you're a music lover, purchase and download music online.


  • Declutter Anything

    Declutter Anything
    content more malicious than a sales pitch. You might be invited to download software that can launch a virus attack on your computer. Some e-mail viruses just display irritating messages demanding world peace or questioning Bill Gates's ...


  • Project Download

    Project Download
    It was almost pitch black in the office so he took his key ring light out again and turned it on, pointing it toward the floor to ... The last thing Roland told him was that if he had room in the bag, he should take anything he could carry because he ...