Author:
Kenneth Blanchard
Publisher:
Random House Audio; Abridged edition
ISBN:
0739309536
Language:
English
Formats:
Hardcover,Paperback,Audio CD, Abridged, Audiobook, CD,Unknown Binding,
Category: Books,Business & Money,Small Business & Entrepreneurship, FREE Shipping,
Told in the parable style of The One Minute Manager, RAVING FANS uses a brilliantly simple and charming story to teach listeners how to define vision, learn what a customer really wants, institute effective systems, and make Raving Fan Service a constant feature--not just another program of the month.
America is in the midst of a service crisis that has left a wake of disillusioned customers from coast to coast. RAVING FANS includes startling tips and innovative techniques that can help anyone create a revolution in any workplace--and turn their customers into raving, spending fans.
Told in the parable style of The One Minute Manager, RAVING FANS uses a brilliantly simple and charming story to teach listeners how to define vision, learn what a customer really wants, institute effective systems, and make Raving Fan Service a constant feature--not just another program of the month.
America is in the midst of a service crisis that has left a wake of disillusioned customers from coast to coast. RAVING FANS includes startling tips and innovative techniques that can help anyone create a revolution in any workplace--and turn their customers into raving, spending fans. Raving Fans
This book is written in "parable" or story telling format and is different to read for most people. If you have read the best seller One Minute Manager or Leadership and the One Minute Manager it is written in comparable form. I have read both of the prior books.
First off, the book basically talks about customer service (vs. goal setting & reward/punishment in the one minute manager) and how companies need to offer exemplary service to create Raving Fans, as the authors title it. I was simply hoping to get one good idea/thought out of the book and I did. It was EXCEPTIONALLY easy to read, as I read the 132 pages in about 2.5 - 3 hours total. The book has a lot of dead space and big font so you aren't getting tons of "filler." The authors try to focus on one business issue and address it succinctly.
This book is good and bad depending on what you expect to get out of it.
It is good because (1) anyone can read this book (2) customer service is horrible in today's environment so it is timely (3) The book provides great illustrations and (4) The authors get the point across.
Having said that, they never talk about the business implications of what the characters do. They say that customers love their service or product but they negate to talk about the cost implications. Business is about making money, not being loved by everyone. I love great service and all the frills but, at the end of the day, I have to make it worth the investment to the business owner.
Yes, our economy is very much about selling an experience to someone, but there are cost implications to having carpeted floors in grocery stores and full service gas stations that don't price their gas more expensively.
Raving Fans
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Praise for The Power of Consistency "I read Weldon Long's Power of Consistency and highly recommend the book. It has a message that instructs you to live a better life.
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Servant Selling Concept #2 SERVING THE RAVING FANS WAY! Sally had the whole group say out loud – THE RAVING FANS WAY! Then she said, “This is what really put EXCELLENT WAY AUTOMOTIVE GROUP on the map and helped us ...
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Raving fans describes customers who .... purchase and believe in our products and people are loyal and passionately recommend you to colleagues provide unsolicited praise and suggestions to the company will forgive poor quality and will ...
People Upgrade
The importance of the Raving Fan concept I felt the terminology of a raving fan was superb and it explained the difference between satisfying a customer and actually turning them into a raving fan. The raving fans* title has gone through this ...
Unstoppable
In our small businesses it's very important for us to find ways of developing our satisfied customers into loyal customers and then into raving fans. If I take my wife for a meal and the meal comes on time, it is what we ordered and the food tastes ...
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In any of my businesses, I don't want regular customers. I want raving fans. I want loyalists. that's my goal. I'm not always able to convert every customer into a raving fan, but I'm able to convert enough of them that my businesses have become ...
Customer Love
And to this day, I enjoy a triple grande with whipped Caramel Macchiato three times a week (at least)...all thanks to that passionate customer I met in the Atlanta airport! According to Ken blanchard and Sheldon bowles, who wrote Raving Fans, ...
How Fit Is Your Business?
Raving fans look for ways to improve your business's success and are willing to participate beyond a vendor-client relationship. They see themselves as an integral part of your growth and will support you in a down market. All businesses ...
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